Client: Partnered with Better Homes

Project: Better Education

Brief: As the city’s leading real estate agency, Better Homes is often the first port of call for anyone new to the city. Once a new home has been secured, many families still have to secure a school, and Better Homes was keen to extend its customer offering to help them make an informed decision

Solution: Better Education was launched in 2009 as a bi-annual publication. Then primarily a listings publication containing ratings, costs and contact information for nurseries, schools and universities, now it is very much editorially-led, with opinion pieces, expert advice and insight into the UAE’s vastly changed education landscape, while an at-a-glance directory lists all of the rated schools and nurseries. It is published three times a year, to coincide with each school term.